CAPITAL EXPRESSION: BRAND DESIGN
2024—Illustrator, InDesign, FigmaI created this project for my Design Studio II class. The goal of the project was to develop a brand design for an organization. I created the brand Capital Expression as an organization that hosts workshops for children to help foster their creativity and build their artistic skills.
As part of the brand design, I developed brand guidelines that include a logo, color palette, and typographical system. Additionally, I created promotional materials and stationery that include posters, social media graphics, and business cards, all consistent with the established branding.
– Two shapes: organic (creativity) and geometric (canvas)
– Smooth lines with consistent weight
– Vivid, bright colors
– Grain texture
– Can be applied and repurposed while still maintaining cohesiveness and clarity
Promotional Materials and Stationery: