AIGA DESIGN CONFERENCE PROGRAM
2024—InDesignI created this program for my Typography II class. The assignment was to design a letter size trifold program based on the 2023 AIGA Design Conference. My goal was to create a cohesive hierarchy using type to quickly and efficiently convey the information to the viewer.
As part of my process, I first developed a scalable grid system, typographic system, and color palette that I would use throughout the program. I wanted the theme of the design to be bold and fun to represent the creativity of the conference attendees. I also wanted to include a lot of overlapping elements to add a sense of depth and used a textured background to make the design feel more dynamic.